What Does The Competitive Key Report Show Me?

In Insights, you can create a Competitive Key Report, which allows you to understand how the patent portfolio of up to 10 companies compare with each other. You'll have access to a number of graphs that will enable you to obtain a picture of those companies' strategic ambitions and will also allow you to judge what their future plans will be in comparison with each other.

This article will cover the following topics:

• Setting up a Competitive Key Report
• Toolbar
• Filters
• Competitive Key Report Sections
  • 1. Overview 
  • 2. Innovation Profile
  • 3. Geographic Territories
  • 4. Key Technologies
  • 5. Key Patents
  • 6. Market Valued Patents
  • 7. Innovation Strategy
  • 8. Patent Litigation
  • 9. Technology Landscaping

Setting up a Competitive Key Report

To set up a Competitive Key Report from the Insights homepage, first go to "Create Analysis" for the Competitve Key Report option.

Then type the companies' names into the search bar. A list of suggestions that match each company name you enter will appear. This list will include any custom assignee groups you have created in the past.

After you click on one of the suggestions for each company, you will get a screen similar to what is shown below.

Before you create your report, you are able to refine by technology (in terms of IPC) and limit to keywords/query. You can set these refinements per company if you only want to look at a certain sector from one company. 

Once you are happy with your refinements, click on "Create Report". You will come to a screen like this:

Toolbar

On the top right corner of the page, you will see a toolbar that gives you options to change report settings.

Let's go through each of the options in the toolbar.

Compare Company		Compare with more companies or select a new combination of companies.
Export		Export reports in PDF, PPT, EXCEL or WORD format.
Share		Share the report with co-workers.
Delete		Delete reports you no longer need.
Settings		There are 3 different tabs on the settings menu. "Report Settings", "Analysis Preferences" and "Display Settings"
In "Report Settings", you are able to change the name of your report, or to modify the data source behind it.     In "Analysis Preferences", you are able to modify the way your results are displayed, and toggle stemming "on" or "off".     In "Display Settings", you are able to decide whether to show or hide numerical values in the Report charts, to select the colors that will represent each company, and to adjust the font size that is used in different sections of a Report.

Filters

On every report page, there are three different filters you can make use of. They are located at the top left corner of the Report view, and they will allow you to customize your report's content even further.

1. Authority selection tool

Allows you to filter results by authority.

2. IPC Sub Class

Allows you to filter by IPC Sub Class.

3. More Filters

More filters allow you to filter by Application Year, Publication Year, Simple Legal Status, Patent Type, CPC Sub Class and Litigation Database.

Competitive Key Report Sections

On the left-hand side bar, you are able to access the different sections available in the Competitive Key Report.

Each section allows you to view the data in different chart types (pie chart, bar graph, and more) along with a description. Each chart within the competitive report that compares three variables has the option to view in a bubble chart format. Additionally, you can also display numbers on your chart data. These displayed numbers can also be exported.

Here's how you can easily toggle between different chart types:

Below we'll go through the different sections and chart options under the Competitive Report.

1. Overview

The Overview page provides the following 6 charts about these companies:

• Financial Profile
• Portfolio Overview
• Top Countries
• Key Technologies
• Market Valued Patents
• Innovation Strategy

2. Innovation Profile

Within Innovation Profile, you can find the following charts and data:

• Portfolio Overview - Understand the total number of applications for each company and how many PCT's they have.
• Application Trend - Analyze the annual application trend of each company. This helps to understand changes in patenting activity for each company over time.
• Simple Legal Status - Simple legal status breakdown of each company's portfolio. This tells you the proportion of patents in each portfolio that are in effect, or no longer active, which you can then use to filter by.
• Patent Type - This chart gives a breakdown of the patent right protection each company is filing for; whether they are protecting the function (Invention, utility) or the appearance/shape (design) of their inventions.

3. Geographic Territories

Within Geographic Territories, you can find the following charts and data:

• Top Countries - Shows the geographic coverage of where patent applications have been filed by each company. This gives an indication of the targeted geographic markets each company is most prominent and potentially commercializing in.
• Application Trend in Top Countries - Shows each company's yearly application trend within the Top Countries. This gives a indication of the geographical markets each company is targeting and how their direction has changed over time, to help you identify shifts in targeted markets and their focus over targeted time periods.

4. Key Technologies

Within Key Technologies, you can find the following charts and data:

• Key Technologies - Visualize the top technology areas each company is operating in, with the size of the bubble corresponding to the number of patents. This visualization is helpful for determining each organization's top competencies and to understand which technology areas they have invested in. Assess whether each company is focusing on one broad technology or if they have a diverse portfolio across a number of different technologies.
• Geographic Distribution of Key Technologies - Understand the top targeted markets by analyzing the distribution of the key technologies in each company's portfolio across the top 10 jurisdictions. This can help you identify the top targeted geographical markets for commercialization and any differing technological focus in specific markets.
• Technology Cell Diagram - The cell diagram shows the different technology areas each company has invested in. This will allow you to identify differences in technological focus and priorities between the companies. 

5. Key Patents

Within Key Patents, you can find the following charts and data:

• Key Patents - Identify and compare key patents between companies. This will allow you to understand and compare influence, size, and investment between each companies' portfolio.
• Most Cited Patents - Identify the records in each company's portfolio that have been cited most frequently by other records. These represent more referenced patents that have had their technology build upon by others. These patents are likely to be more valuable and may represent the more relevant technology to the industry.
• Largest Invention Families - Identify the patent families in the company's portfolio that have the furthest reach in either global coverage, divisional counterparts, or continuations. Pinpoint the most successful inventions that have received a large amount of resource for increased level of coverage (either by expanding the technical coverage or geographical reach).
• Most Claim-Heavy Patents - Identify the patents that hold the largest number of claims (independent and dependent). These records represent more complex inventions and those that have the highest level of financial and time investment involved in filing and prosecution.
• Most Litigated Patents - Identify the patents involved in the highest number of litigation cases. This may represent areas associated with litigation risk.

6. Market Valued Patents

Within Market Valued Patents, you can find the following charts and data:

• Portfolio Valuation - This compares the total value and total number of patents in the portfolio for each company.
• Portfolio Value Distribution - Understand the strength of each patent portfolio, based on the distribution of estimated patent valuation, with stronger portfolios having a greater proportion of their portfolio in higher value buckets. Learn more about our patent valuation methodology here: How Does PatSnap Valuation Work? 
• Market and Technology Value Comparison - Compare the patent portfolio market value and technology value of each company. This will allow you to understand whether a company's portfolio is stronger in technical value or market value. 

7. Innovation Strategy

Within Innovation Strategy, you can find the following charts and data:

• Portfolio Strategy Radar Map:

  The Portfolio Strategy Radar Map uses patent information as an indicator of portfolio strategy. The graph compares various metrics of the portfolio to highlight the characteristics and the strengths. The algorithm for the Radar Map was developed in collaboration with the Entrepreneurship Center, National University of Singapore.

  The different factors considered in the radar map are:

   

  Quantity-Growth - Growth of Portfolio Indicator

  This is measured as average annual growth rate in the institution’s patent portfolio. Calculation of this indicator uses the Compound Annual Growth Rate (CAGR) formula.
  Growth of Portfolio = (Number of patents until last complete year / Number of Patents until (last complete year - 5))1/5 - 1

   

  Quality-Improvement - Technology Impact Index (TII) Indicator

  This measures the impact and influence of patents, based on the concept of highly-cited patents. A patent is identified as highly-cited if it is in the top 5% of its cohort in terms of forward citations received. Each cohort is defined by the year of grant and the primary technology class of a patent. The primary technology class is defined at the IPC sub-class level. The Technology Impact Index is computed by normalizing the share of an organization in the top 5% most highly cited patents to its share in total patents. Values above 1 indicate strong technology impact relative to patent output.
  Technological Impact Index = Share of institution in the World’s top 5% most highly cited patents within each IPC Subclass / Share of institution in World’s Total Patents

   

  Market-Driven R&D - Technology Cycle Time Indicator

  This is an indicator of an organization's speed in turning leading edge technology into IP. Defined as the median age of the US patents cited as prior art (backward citations). Patents that draw on relatively newer technologies will have more recent prior art and therefore a shorter cycle time. For each patent owned by the organization, the median age of backward citations is computed. The organization's Technology Cycle Time (TCT) is the average of this median age across its total patent portfolio. A shorter cycle time indicates greater agility in responding to recent technology trends. For consistency in reporting (where higher values of an indicator are associated with higher prioritization of a strategy), the inverse value of TCT is computed.
  To obtain the Technology Cycle Time for an institution:
  For each patent in the portfolio, the median age of the backward citations (as prior art) is computed. To arrive at the Technology Cycle Time measure for the institution, the median for the measure in (a) is computed across all patents invented in the portfolio.
  The inverse of the institution’s Technology Cycle Time is then calculated. Higher values of inverse TCT indicate greater responsiveness to market-driven demand.

   

  Science-Driven R&D - Science-Based Patents Indicator

  Indicates the proportion of the organization's patents with Bibliographic Citations Ratio (the ratio of citations that are based on research publications and journals compared to patents) values greater than 50%. Patents with BCR > 50% are regarded as science-based patents.
  Share of Science-based Patents = Number of institution’s patents with BCR greater than 50% / Total number of patents in the institution’s portfolio

   

  Tech Specialisation - Technology Specialisation Indicator

  Quantifies the degree to which a patents portfolio is specialized or concentrated in a small number of technological areas versus being evenly distributed across a range of technology classes. The Herfindahl Index is computed using the proportions of patents in IPC sectors defined at the IPC sub-class level. Higher values of the Index represent greater degree of concentration.
  Where pi = share of IPC sector in the institution’s patent portfolio.

   

  Tech Diversification - Complex Multi-Technology Patents Indicator

  Measures the extent of technological complexity in a patent portfolio. A "complex patent" is one which is classified in multiple technological areas. A technological area is defined as the IPC sub-class level. A patent is categorized as complex if it has technology classes spanning at least two IPC sub-classes. The Share of Complex Patents indicates the proportion of an organization's patents stock which comprises of complex patents. Higher share of complex patents suggests greater opportunities for generating cross-sector economic activity, e.g. cross-licensing or cross-sector technology trading.
  Share of Complex Patents = Number of institution’s patents which have technology classification spanning at least two IPC sub-classes / Total number of patents in the institution’s portfolio

   

  Internationalization - International Co-Invention Indicator

  International Co-invention quantifies the degree to which the institution engages in collaborative R&D with inventors outside its home economy.
  International Co-invention = Number of institution’s patents with at least one co-inventor with an overseas address / Total number of patents in the institution’s portfolio “Overseas” is defined as an economy which is outside the institution’s HQ location.

   

  Joint R&D - Co-Patenting Indicator

  Co-patenting quantifies the degree to which the institution engages in external collaborations resulting in joint creation and ownership of IP.
  Extent of Co-patenting = Number of institution’s patents with more than one named assignee / Total number of patents in the institution’s portfolio

   

  

• Portfolio Strategy Bubble Map - The Bubble Map is an extension of the Radar Map that show the degree of the various metrics used to highlight the characteristics and strength of each company's portfolio. Assess the contrasting dimensions to understand the differences in innovation strategy between the companies.

8. Patent Litigation

Within Patent Litigation, you can find the following charts and data:

• Litigation Overview - This allows you to view the number of litigation cases each company has been involved in.
• Litigation Timeline - This graph shows the annual litigation trend of each company.
• Longest Litigated Patents - This chart identifies the patents with the longest litigation duration. Lengthy litigation cases require a lot of work and carry heavy expenses and risk. 

9. Technology Landscaping

• The Technology Landscape enables you to visualize the layout of the technology space that the companies operate within. Peaks represent a more concentrated area of patenting activity and troughs represent areas of little or no activity.