Landscape

This video walks through the Landscape tool in Patsnap Analytics, showing how to visualize a technology space to spot white spaces and crowded markets. You'll learn how patents are clustered into a 3D landscape, how to read peaks and valleys as activity levels, and how to layer in litigation, licensing, high-value patents, and competitor portfolios. By the end, you'll understand how to plot a new invention against the landscape and isolate specific areas for closer analysis.

• 1. Open the Landscape tool [0:12]
  • In Patsnap Analytics, go to the Analysis tab.
  • Click Landscape to generate a landscape view for the selected folder.
  • Wait a few seconds for the map to build in the center of the screen.
• 2. Understand what the landscape shows [0:31]
  • The landscape appears as a 3D terrain-like map.
  • High peaks represent areas of high patenting activity.
  • Valleys/dips represent areas of lower patenting activity.
  • The landscape is built by analyzing data such as patent titles, abstracts, and claims and clustering similar patents together.
• 3. Switch between cluster and grid views [1:09]
  • Use the Grids button in the bottom-right corner to see how the data is divided into grid sections.
  • Use Show all on the left-hand side to display all patents on the landscape.
  • This helps you see where related patents are concentrated and where activity is sparse.
• 4. Rename landscape labels for clarity [1:40]
  • Double-click a label to edit it.
  • Replace generic labels with technology-specific names that match your analysis.
  • Example label updates shown in the video:
    • Lithium ion battery scrap
    • Cathode materials
    • Pole piece surface materials
• 5. Highlight special patent types and activity [2:07]
  • Use the options in the bottom-left corner to overlay additional patent information.
  • You can identify:
    • Litigation activity
    • Licensing activity
    • High-value patents
    • Granted patents
  • These overlays help you spot important patents and commercial activity within the landscape.
• 6. Map competitors onto the landscape [2:52]
  • Add competitor companies to compare portfolio overlap and differences.
  • Example companies used in the video:
    • SVOLT
    • Umicore
  • This helps you understand where competitors are active and how your portfolio differentiates from the market.
• 7. Use text analysis to place an invention on the map [3:23]
  • Click the T button on the left-hand side for Text Analysis.
  • Paste in an invention description and title.
  • Click Add to analyze the text and map the invention onto the landscape.
  • The tool uses keywords from the text to show where the invention fits within the broader technology space.
• 8. Drill into a specific area for deeper analysis [3:59]
  • After the invention is mapped, identify the surrounding grid or cluster.
  • Select nearby items to isolate the area.
  • From there, you can:
    • Create a new landscape for deeper analysis
    • View the patents in the left panel
    • Add them to a separate workspace folder
    • Create a subfolder such as competition
• 9. Use the landscape to find white space and crowded markets [0:00]
  • The main purpose of the Landscape tool is to help you:
    • Find white space opportunities
    • Identify crowded markets
    • Understand where your invention fits relative to existing patents and competitors
  • Use the peaks, valleys, overlays, and competitor mapping together to build a clearer market picture.